About Us

A brand based out of Pine Bluff, Arkansas. 

Just two kids from “da bluff” chasing our dreams. We had a vision since 2019, where one day we would rule the fashion/streetwear scene.

Afraid of failing, we decided to fall back with our project. As early supporters first knew us as “unattestedhabits” where tendencies were non existent.. like our brand. Years later in 2022, BLUFFBASED came upon. We pulled the trigger, with our backs against the walls. We went full in on our fantasy, now becoming a reality.

To every one of our supporters we welcome you to our journey. This isn’t just for us. This is for the city of Pine Bluff, the city that made us. What we call “870” as home. Arkansas will be on the map. 870 will be known by many. Pine Bluff will be on top. ~ Bluffbased